Key-4 :  SoLoMo Is Shaking Up The Testing Landscape: How QA Organizations Can Adapt, Keep Up & Thrive
Wednesday, 1:15pm - 2:00pm

 
Track:

The collision of social, local and mobile media (a.k.a. SoLoMo) is disrupting the testing industry and impacting software engineering and testing organizations across the globe. With so much sensitive and critical data flowing to and from SoLoMo technologies, there is immense pressure to ensure that apps are reliable, scalable, private and secure across a multitude of criteria, including handsets, tablets, OS, browsers, carriers, languages and locations.

For instance, the adoption of social networking apps present numerous security hurdles. Companies that communicate with customers and partners via Facebook or Twitter must protect sensitive data. GPS apps present location testing challenges. Many apps are being used outside the sterile confines of the testing lab – under “in the wild” conditions; thus, when apps and users are distributed around the globe, a portion of your testers should be too.

Using real-world success stories from Google, Microsoft, and others, Matt Johnston identifies how SoLoMo has transformed the software industry and reveals the secrets to overcoming the challenges that SoLoMo technologies present today.

Matt Johnston

CMO, uTest

With more than a decade of marketing experience at companies ranging from web start-ups to publicly traded corporations, Matt Johnston leads uTest's marketing and community efforts as CMO. He is responsible for directing uTest’s efforts in shaping the brand, building awareness, generating leads, and creating a world-class community of testers. In his role as CMO, Matt also focuses on more strategic initiatives, such as forming key partnerships and helping to plan uTest’s expansion strategy.  Matt earned a BA in Marketing from Calvin College, as well as an MBA in Marketing and Technology from New York University's Stern School of Business.