Launching products in today’s markets is a crowded, risky, and confusing prospect and more and more people expect your product to not only “just work” but do so in an increasingly complex and unpredictable ecosystem of hardware, devices, forms, and experiences. The users of today are also more social and interactive than ever before leaving companies struggling to control their brand and image as they are expected to do more and faster. Expectations are thus higher than ever while the possibility of bad rumors is also more dangerous than ever.
How can a company, product group, team, or individual contributor hope to get in front of all these risks to get customers actively engaged in helping you build amazing things?
In this session we’ll discuss the only thing that outpaces bad news, delight, and how to build testing for that into your development process.